Savitz Research Solutions is a network of full service marketing research firms owned and operated by Jeff Savitz and other Senior Research Executives, all partners of the firm, with extensive client-side experience. Jeff Savitz is the president of Savitz Research Solutions, Inc.
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| 08/27/2009, Jeffry N. Savitz. |
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| Travel and Transportation - Examples of studies |
- The trade-offs that business and leisure passengers are willing to make when selecting carriers were demonstrated in a discrete choice study.
- A large airline learned about the critical attributes of its most frequent fliers. This methodology included telephone surveys with executives.
- A series of in-flight surveys enabled a major airline to evaluate its menu.
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- A car rental company determined how it needed to change the image of its firm to maximize its share of the market using the Savitz Research Solution's Customer Conversion Model.
- A customer satisfaction model assisted a car rental company in determining what effects a guaranteed reservation system would probably have on its bottom line.
- Perceptual mapping aided a car rental company in understanding how customers view its company relative to the competition.
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- A major hotel chain used conjoint analysis to optimize frequent traveler program benefits. The study enabled it to revamp its loyalty programs and increase the number of member stays per year.
- A hotel chain used focus groups to understand what business travelers would be looking for in the rooms of the future.
- A leading hotel chain was better able to understand its position in the marketplace through an image study, using perceptual mapping techniques.
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| Wed, 05/06/2009 12:32:23 AM, Jeff Savitz. |
| Tags |
airline analysis benefits business car chain company conjoint customer enabled frequent hotel image major mapping model optimize perceptual program rental research savitz study surveys understand used using would |
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