Savitz Research Solutions is a network of full service marketing research firms owned and operated by Jeff Savitz and other Senior Research Executives, all partners of the firm, with extensive client-side experience. Jeff Savitz is the president of Savitz Research Solutions, Inc.
08/27/2009, Jeffry N. Savitz.
Telecommunications - Examples of studies
Telecommunications
By designing a longitudinal churn study, a carrier was able to monitor not only market attitudes, but also competitive activities on a regional level.
Through analysis of unduplicated reach and frequency (TURF), a company decided which combination of promotional incentives garnered the most new customers as compared to simply "leaving money on the table."
TURF analysis was used to create the most appealing packages for a multi-tiered Centrex offer.
Conjoint analysis was used to gauge the value of different attributes associated with a new Directory Assistance offer.