Savitz Research Solutions is a network of full service marketing research firms owned and operated by Jeff Savitz and other Senior Research Executives, all partners of the firm, with extensive client-side experience. Jeff Savitz is the president of Savitz Research Solutions, Inc.
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| 08/27/2009, Jeffry N. Savitz. |
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| Retailers - Examples of studies |
- An annual holiday shopper store intercept study was conducted for a major retailer that led to specific store service recommendations that resulted in an increased level of shopper satisfaction and intent to return to the store.
- A large advertising agency quantified several positioning alternatives for a major vitamin retailer through the use of mall intercept surveys.
- Through in-depth correlation analysis, a company learned the correct mixture of attributes to get non-shoppers to visit and current shoppers to buy.
- An electronics chain determined the gifts fathers wanted for Father's Day. The chain used the information to let consumers know the products fathers wanted were available at its stores.
- Through the use of focus groups, a major department store understood the barriers to trial before opening a store in Mexico.
- A network of malls learned which department stores they needed to add to each property in a series of exit interviews.
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| Wed, 05/06/2009 12:32:23 AM, Jeff Savitz. |
| Tags |
add available chain consumers day department determined electronics fathers focus gifts groups information intercept know learned let major needed products retailer retailers shopper store stores they use used wanted |
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