Savitz Research Solutions is a network of full service marketing research firms owned and operated by Jeff Savitz and other Senior Research Executives, all partners of the firm, with extensive client-side experience. Jeff Savitz is the president of Savitz Research Solutions, Inc.
08/27/2009, Jeffry N. Savitz.
Restaurants - Examples of studies
Restaurants
A quick-service restaurant used storyboards and videos to develop and refine television spots.
Exit interviews at a quick-service restaurant indicated that the menu placement and POP displays for a new menu item were ineffective promotions.
Print ads of concepts were tested online to identify which new dishes would appeal the most to the client’s target prospects.
New sandwich recipes were tested among respondents and the corporate Chefs were able to view consumer reactions and opinions in real-time.