Savitz Research Solutions is a network of full service marketing research firms owned and operated by Jeff Savitz and other Senior Research Executives, all partners of the firm, with extensive client-side experience. Jeff Savitz is the president of Savitz Research Solutions, Inc.
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| 08/27/2009, Jeffry N. Savitz. |
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| Internet & Technology - Examples of studies |
- A new on-line company revised its advertising campaign after assessing its customer perceptions.
- Prior to launching its web site, a company used qualitative research to develop a "Pre-launch" check list to help ensure a successful grand-opening.
- Through in-depth qualitative work, one company learned the span of attitudes toward the various methods of advertising online.
- A technology startup needed to determine how its target market viewed its competitors. By conducting a study of web users in its category, the company was able to identify its best opportunities.
- An on-line marketer redesigned its web site by allowing users to evaluate several new concepts.
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- Through the use of focus groups, an interactive television provider identified the strengths and weaknesses of its electronic Internet gateway.
- By having respondents complete a color-coding exercise, an electronics company was provided with quantified diagnostic information on its new user guide.
- A growing computer company revised its service and support policies to better meet the needs of business purchasers.
- A technology start-up determined how its target market viewed its competitors by conducting a study of web users in its category.
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| Wed, 05/06/2009 12:32:23 AM, Jeff Savitz. |
| Tags |
advertising category company competitors complete conducting electronic gateway having identified interactive internet market new on-line provider qualitative research respondents revised site strengths study target technology users viewed weaknesses web |
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