Savitz Research Solutions is a network of full service marketing research firms owned and operated by Jeff Savitz and other Senior Research Executives, all partners of the firm, with extensive client-side experience. Jeff Savitz is the president of Savitz Research Solutions, Inc.
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| 08/27/2009, Jeffry N. Savitz. |
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| Consumer Products - Examples of studies |
- Focus groups and a multi-market mall intercept study led a clothing manufacturer to develop a new line of work clothes.
- An apparel manufacturer decided to increase the media weight significantly after the first two waves of an advertising tracking study showed no movement of the needle for awareness.
- Focus groups assisted a men's clothing manufacturer in learning about the market for casual clothing.
- Through an awareness, attitude and usage study, a shoe company found women to have a great influence in the selection of men's shoes.
- A product test assisted a major manufacturer of watches to identify the most popular new watches to launch.
- A company that sells suntan lotion learned that a new formulation did not meet FDA safety standards.
- A major cosmetics firm developed a successful new line of skin care products through in-home use tests.
- A top cosmetic firm used qualitative and quantitative research to develop what became a highly successful line of ethnic products.
- The effect of deleting a product from the line and changing prices was shown in a discrete choice study.
- A discrete choice study was used in a mock store setting to determine the optimal price and product mix offer by a general merchandiser.
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| Wed, 05/06/2009 12:32:23 AM, Jeff Savitz. |
| Tags |
assisted awareness care choice clothing company consumer develop developed did discrete fda firm focus formulation groups in-home learned line major manufacturer meet new product products research safety skin study successful use used watches |
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