Savitz Research Solutions is a network of full service marketing research firms owned and operated by Jeff Savitz and other Senior Research Executives, all partners of the firm, with extensive client-side experience. Jeff Savitz is the president of Savitz Research Solutions, Inc.
08/27/2009, Jeffry N. Savitz.
Awareness, Trial & Usage Tracking
Companies use tracking studies to determine the
success of their marketing plans and the competitive situation over time. By
tracking your performance, you have an early detection system that identifies
potential problems or successes.
Marketing Questions
What is our level of awareness?
Is our brand in the recall set?
How effectively are we reaching buyers?
What level of trial are we getting?
Are we getting enough repeat business?
Savitz Success Story
By using a telephone tracking study an
international financial services firm discovered that its rate of new trials
was declining. The company responded by introducing a promotional campaign aimed
at generating trial.