Savitz Research Solutions is a network of full service marketing research firms owned and operated by Jeff Savitz and other Senior Research Executives, all partners of the firm, with extensive client-side experience. Jeff Savitz is the president of Savitz Research Solutions, Inc.
|
| 08/27/2009, Jeffry N. Savitz. |
|
| Automotive - Examples of studies |
- Through the use of conjoint analysis, an auto manufacturer determined how to maximize its ability to "attack" the competition's market share without cannibalizing its own product line.
- A major manufacturer found they could save substantial money and receive comparable results by replacing their car clinics with clinics that used numerous, highly detailed photographs.
- A major automotive manufacturer developed targeted after-market programs to key segments within its corporate marketplace.
- Focus groups following a car clinic enabled a major Japanese automaker to discover some key problems it needed to address in new models.
|
- A major oil company completed a segmentation study that helped them design an optimal service station of the future and learn where to build them.
- A major oil company learned what to do after bad press in the central region of the country through an image study conducted by telephone.
- An oil company redesigned its credit card affording customers unique benefits in the marketplace. The study involved conjoint analysis to determine the features to offer, followed by a tracking study to determine how quickly the new card was adopted.
- Perceptual mapping was used to determine the relative position of various brands in the motor oil market.
|
|
| Wed, 05/06/2009 12:32:23 AM, Jeff Savitz. |
| Tags |
analysis automotive bad build car card clinics company completed conjoint design determine future gas helped image key learn learned major manufacturer market marketplace models new oil optimal segmentation service station study them used where |
|