Savitz Research Solutions is a network of full service marketing research firms owned and operated by Jeff Savitz and other Senior Research Executives, all partners of the firm, with extensive client-side experience. Jeff Savitz is the president of Savitz Research Solutions, Inc.
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| 08/27/2009, Jeffry N. Savitz. |
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| Attitude & Usage |
The study is designed to measure the strengths
and weaknesses of competitor brands, usage levels, market shares, and to help
profile your and competitors� customers. Attitude and usage studies help you
fine tune your marketing plan.
Marketing Questions
- What do people find is important when selecting
our products?
- What drives our sales?
- How do people feel about our products?
- How is our product used?
Savitz Success Story
A company was about to launch a new on-line
approach which could replace conventional methods of conducting business. It
surveyed high volume customers in large organizations to see how they viewed the
new approach, and to learn what obstacles would have to be overcome to be
successful. As a result, the company revised its forecast and changed its
initial launch positioning.
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| Wed, 05/06/2009 12:32:23 AM, Jeff Savitz. |
| Tags |
approach attitude business changed company conducting conventional could customers forecast help high initial launch marketing methods new on-line organizations our overcome people positioning products replace result revised successful surveyed usage |
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