With advertising tracking studies, companies measure
the effectiveness of advertising campaigns. In short, you measure the
"bang" you are getting for your "buck." With this data, our
analysts can help determine what parts of your advertising are being successful
and where you need to make changes to maximize your ROI.
Marketing Questions
- Is our advertising effective?
- Should we continue with the same campaign?
- What changes need to be made to our media plan?
Savitz Success Story
A packaged-goods marketer determined that low
sales were a result of low advertising awareness. Although the company was
spending substantial amounts on advertising, the ads were not getting through
the clutter. Unaided awareness was dropping, correlating highly with a drop in
sales. A new advertising campaign was designed.
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